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Social Media

What is Social Media Marketing?

Social Media Marketing (SMM) is a form of Internet marketing and refers to the process of utilizing social networking websites as a marketing tool in order to gain traffic or attention through these sites. The goal of SMM is to spread brand awareness or promote particular products through the creation of content that users will share with their social network and thus help a company increase brand exposure and broaden customer reach. In other words, SMM involves the promotion of websites by increasing their visibility in the social media networks through all the activities that bring the free targeted traffic from social media networks and all the activities that bring the paid targeted traffic from social media networks. Free targeted traffic is increased through social activities like blogging, posting status updates on social media profiles, participation in discussion groups, use of videos, photos and viral content, user feedback and participation in polls and contests, sharing buttons, etc., while paid targeted traffic is increased by utilizing a social media network’s advertising platform to show up your ads. Social media marketing is perceived as a more targeted type of marketing and is therefore believed to be very effective in creating brand awareness.

Why Use Social Media for Business?

Social media is growing at a record pace. With more and more people using social media sites regularly, the social media industry is booming like never and only businesses that take advantage of it will survive. With such amazing growth, every business today needs to leverage proper social media channels in the best possible way, because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. According to market insights, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. In addition, about 69% of adults are using social media sites, while social media use on mobile devices is seeing a 30% growth every year.

Why Social Media is Important for Business?

Social media produces a vast amount of data about your customers in real time. In other words you have access to information about who your customers are, what they like, and how they feel about your brand. When you are on social media, you make it easier for your customers to find and associate with you. And by associating with your customers you are more likely to grow customer retention and brand loyalty. Social Media marketing is a cost-effective way to promote your business and distribute content than traditional marketing. It also offers targeting options that help you pitch the right audience. When you select the right audience with the ads there is a possibility of getting more conversions. So social media increases sales and customer retention through regular interaction and timely customer service. Social media also helps you to get key information about your competitors. This will allow you to stay ahead of them with making strategic business decisions. Finally, social media is a two-way channel where you have the opportunity to enhance relationships with your customers.

How We Can Help your Business

Web-Art Design can help you built and maintain your social media presence and reach your targer audience in meaningful ways. More specifically, we can help you with

  • Social media profile development and management. We can help with your profiles' updates, content creation, realization of contests or other promotional activities.
  • Social media campaign management. We can help with the development and management of social media advertising campaigns, in order for you to reach your targeted audiences
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